Rubicon is laser focused on ending waste in all of its forms. This starts with the physical waste that businesses, governments and organizations produce in their daily operations; but it goes a step further to include wasted time, wasted money, and wasted energy. It starts with keeping materials out of landfills and creating a more circular economy through recycling and reuse; but it expands to include creating a more efficient and effective society.
Our mission is to
end waste.
Mission
To end waste.
Values
Defined by our employees, these seven essential values guide
everything we do.
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be
passionateCore Value #1
Be Passionate
We are passionate about our people, customers, partners and the environment. Our employees make Rubicon a great place to work, and we support them through 100 percent paid health care premiums, generous parental leave and professional development opportunities. Our status as a Certified B Corporation demonstrates our commitment to a culture that rewards and values employee engagement.
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embrace
learningCore Value #2
Embrace Learning
As we forge a new path, we welcome all ideas from employees, business partners, and others. We encourage our employees to continue learning through sabbatical and other professional development opportunities. We also partner with thought leaders to further our understanding of sustainability issues and share best practices with the world.
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be humble &
transparentCore Value #3
Be Humble & Transparent
We are creating transparency in an industry where it’s been sorely missing. By leveraging technology, we reveal the true costs of waste management and give our customers the visibility they need to make better decisions. We consider it a privilege to work with our customers, partners and employees to create a better waste and recycling model.
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Advocate for
customersCore Value #4
Advocate For Customers
Our independent, asset-light model enables us to do the right thing for our customers – reduce their waste and recycling costs, save them time, and help them meet sustainability goals by keeping more trash out of landfills. We are constantly growing our vendor network and looking for new opportunities to enhance the value we provide to customers.
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do what
you sayCore Value #5
Do What You Say
We are honest and follow through on our promises. Our technology gives customers and haulers full visibility into their service so they can see the value of partnering with Rubicon. We provide real-time access to billing data, detailed diversion metrics, and other critical information that enables businesses to run more efficiently.
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embrace
challengeCore Value #6
Embrace Challenge
We’re doing what many thought was impossible – upending an outdated, inefficient $1 trillion industry. Our people are passionate, smart and creative, and we thrive on finding new solutions to the biggest challenges.
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serve the
planetCore Value #7
Serve the Planet
A deep commitment to sustainability guides everything we do at Rubicon. Our goal is to become a zero-waste company. We’re continually seeking new ways to reduce our environmental footprint through innovation in technology and industry partnerships.
