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Our company

About Rubicon

Our story

Reinventing an industry

In 2008, a Kentuckian named Nate Morris teamed up with an old high school friend named Marc Spiegel—whose family had been in the waste and recycling business for more than a century—to create a better, more sustainable way to deal with the problem of waste. And with that, Rubicon (NYSE: RBT) was born.

Today, Rubicon is the leading digital marketplace for waste and recycling and a provider of innovative software-based solutions for businesses and governments worldwide. With more than 8 million service locations, Rubicon focuses on developing software solutions that bring new transparency to the waste and recycling industry—encouraging customers to make data-driven decisions that lead to more efficient and effective operations as well as more sustainable outcomes.

We manage all waste and recycling services through an extensive network of more than 8,000 vendor and hauler partners. Our programs span cardboard (OCC), plastic, paper, metal, glass, electronics recycling, construction and demolition (C&D), organics recycling (including food waste and composting services), and single-stream recycling (SSR). Our subject matter experts manage commodity markets, zero-waste programs, and other sustainability offerings across our portfolio. On top of all that, we offer an advanced smart city solution, RUBICONSmartCity™, that helps municipalities achieve and maintain more efficient, effective, and sustainable waste and recycling operations.

Our leadership


To end waste

Company fact sheet

We are on a mission to end waste. We help our partners find economic value in their waste streams and confidently execute on their sustainability goals.

It’s not just about the physical waste that businesses, governments, and organizations produce in their daily operations—it’s also about wasted time, wasted money, and wasted energy. So while our work started with keeping materials out of landfills and creating a more circular economy through recycling and reuse, it continues to grow toward creating a more efficient and effective society.

Company fact sheet

Our values


Be passionate

We are passionate about our people, customers, partners, and the environment. Our employees make Rubicon a great place to work, and we support them through 100% paid healthcare premiums, generous parental leave, and professional development opportunities. Our status as a Certified B Corporation demonstrates our commitment to a culture that rewards and values employee engagement.


Embrace learning

We welcome ideas from everyone involved in our work. We encourage our employees to continue learning through sabbatical and other professional development opportunities, and we partner with thought leaders to further our understanding of sustainability issues.


Be humble and transparent

We are creating transparency in an industry that has historically lacked it. By leveraging technology, we reveal the true costs of waste management and give our customers the visibility they need to make better decisions. We consider it a privilege to work with our customers, partners, and employees to create a better waste and recycling model.


Advocate for customers

Our independent, asset-light model enables us to do the right things for our customers: reduce their waste and recycling costs, save them time, and help them meet sustainability goals by keeping more trash out of landfills. We are continually growing our vendor network while seeking new opportunities to enhance the value we provide.


Do what you say

We are honest, and we follow through on our commitments. By providing real-time access to billing data, detailed diversion metrics, and other critical information, our software platform gives customers and haulers full visibility into their service so they can see the value of partnering with us.


Embrace challenge

We are doing what many thought was impossible—upending an outdated, inefficient, $1 trillion industry. Our people are smart, committed, and creative, and we thrive on uncovering bigger challenges and developing better solutions day in and day out.


Serve the planet

A deep commitment to sustainability guides everything we do. Our goal is to become a zero-waste company, and—to that end—we are continually seeking out new ways to reduce our environmental footprint through innovation in technology and industry partnerships.

Global reach

Worldwide partnerships to end waste

We partner with businesses of all sizes, around the world, to advance our efforts to end waste.

Our global solutions

Awards & accolades

2016, 2021

World’s Most Innovative Companies

Fast Company


Best SaaS Smart City Solutions


2016, 2020, 2021

40 Under 40 Awards


2018 – 2023

Great Place to Work

Great Place to Work®


BIG Innovation Award

Business Intelligence Group (BIG)

2012 – 2021

Certified B Corporation

B Lab

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